What is marketing?
There are a million different ways to sell an apple, but how do you get that small piece of fruit into the hands of the right person at the right time? When 81% of consumers are researching online before making a purchase, why should anyone care about your company? Welcome to the cutthroat world of marketing in the digital age.
Because competition for attention is being coveted by every marketer, advertiser, parent, friend, aunt, cousin, neighbour and long-lost schoolmate on the face of the planet, positioning your products and services takes targeted keyword research, competitive analysis, content strategy and continuous execution to deliver sales.
And that's the whole reason marketing exists - to help you sell your fruit.
Where once you only needed a barrel or a crate to bring those apples to market, today's offerings cannot survive without a long-term digital marketing strategy. To maintain market relevance your products and services need to be optimized and advertised so that they can be easily accessed and discovered during this time of personal online search and social investigation.
Be an industry leader
You need to be agile enough to adapt to cultural shifts and technological advances but steadfast in your brand position and consistent in your messaging.
Get to know your customers. Discover their pain points and offer solutions, tips, insights and guides to ease them. Be useful.
By delivering answers to their most pressing questions you nurture affinity and build appreciation, establishing your brand to be relevant, reliable and desirable.