As part of a two-week sprint working with startups through Tradecraft, I was fortunate enough to work with Biz Stone, Ben Finkel & the small, fast and extremely talented team at Jelly Industries on their new app, SUPER. They were rolling out a new feature called "STRIPS" and we volunteered to help them conduct usability testing on the beta to see how people were able to navigate their ecosystem.
What we found was enlightening and their team of engineers responded "super" positively to our design recommendations.
"Thanks again for coming by on Friday and sharing with us your findings from the usability study and your design recommendations. The team talked about the quick wins on Friday and we are going to implement some of them. It was great to have an outside perspective as we have been working on this for quite some time and while we are aware things aren't perfect, we haven't really taken a step back to focus on some quick high return improvements."
- Thorben Primke
Jelly Industries, Co.
The following User Interface mockups were created as part of brand relaunch for a new online farmers' market website.
I worked closely with our lead developer to understand the Drupal framework so that we could create a clean, simplified interface design that would help front end users access the rich back-end functionality of this responsive website.
Storehouse is a beautiful mobile application. That being said, there are always changes that can be made to improve the user experience of a product.
This is a company and a community that is certain to learn, expand and adapt. While they have impressive growth during their first year, tailoring the onboarding experience to accommodate the next rush of new users will prevent many from falling through the cracks of confusion and frustration.
I hope that my recommendations will be considered an ally towards such growth and look forward to any comments and considerations you have regarding my approach or of your own experiences with using Storehouse.
(PLEASE NOTE: I am in no way affiliated with Storehouse and conducted this usability study entirely on my own accord.)
A leader in pushing boundaries with innovative products and creativity tools that maximize experience while minimizing design with its iconic aesthetic, Apple is constantly adding and removing features in an effort to streamline usability across their desktop, web and mobile platforms. Still, their impressive home run history has certainly not come without it's own fair share of strikeoutsalong the way. It's in this spirit that I decided to focus my attention on developing a new product feature opportunity for their Music App for iOS.
With my product set firmly in mind, I ventured forth upon The Interwebs to validate my feature hypothesis:
How can Apple's Music App for iOS improve the ways users can experience the music they love?
From the great cornucopia of user research that is Reddit my suspicions were quickly confirmed; there were dozens of threads with streams of comments lamenting and dissecting the App. Each individual user expressed their unique app experience, providing a seemingly endless torrent of product suggestions and feature requests. I tallied as many pain points as I could manage in 30 minutes and found one consistent feature theme:
Why doesn't Apple's Music App allow me to add songs to a play queue? Why can't I select the song(s) I want to hear next without disrupting playback?
Bingo. Here was my new feature opportunity.
(PLEASE NOTE: I am in no way affiliated with Apple and conducted this new feature design proposal entirely on my own accord.)